As children, we were trained to stay away from knives and sharp objects because they can hurt us. Sharp corners say, “Go away”, “Don’t touch me” or “I’ll scratch you” rounded corners say, “It’s okay to hold me”. Which one would you let your 4-year-old touch? We are hard-wired to avoid and dislike sharp objects. Similarly, the iMac wasn’t as intimidating as the standard “Personal Computer” of the day: the Mac seemed like a laid-back friend the PC, a man in a dark suit. When introduced, the iPhone was more “pocketable” than other phones of its time. To customers, Mac had a softer, more welcoming appeal, which sat in contrast to the intimidating aura of both IBM and Microsoft’s products.Īpple’s legacy with rounded corners extends beyond software.

These helped define the “safe” interface of the Macintosh. A few rounded objects and a “No Parking” sign later, Atkinson was convinced.Ītkinson managed to develop the necessary code to render rounded rectangles at lightning-fast speeds. Jobs took Atkinson for walk to show that his request was not mere aesthetic whim. To Jobs, rounded rectangles were friendly, and he insisted that rounded corners were already everywhere. However, Steve Jobs, The Father of the Macintosh, had another more pressing request: rounded rectangles.

Resident graphics master Bill Atkinson had just managed to get its OS to draw circles and ellipses, and he was proud of it. The year was 1981, and Macintosh was still in early development. With Postcards Email Builder you can create and edit email templates online without any coding skills! Includes more than 100 components to help you create custom emails templates faster than ever before.įree Email Builder Free Email Templates We’ve Been Trained to Trust Rounded Corners

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